décryptage de l'air du temps - formation esmodpro

Decoding the fashing of the times

In a few words :

The race to keep up with the times and the latest trends has accelerated considerably over the last ten years. Anticipation is the grail of every designer and artist who wants to surprise by guessing what consumers will buy tomorrow. This training course will help you to analyse and decode fashion trends and inspirations, as well as the key targets and their expectations, and will provide you with the essential information you need to know who and what to follow

Public concerned :

General public

Practical information

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Type of training : consult our agenda / custom-made training

Training format : On-site, Online
Minimum of 3 participants

Training duration : 2 days

Next sessions :

16, 17 november 2023
12, 13 january 2024
15, 16 march 2024

Cost of training : from 1,450 €
(contact us for custom training prices)

Languages: French or english

Training location : ESMOD Paris 9ème

Descriptif détaillé

Description

Objectives

Deciphering current trends and emerging trends, understanding current consumption patterns
Analysing brand trends, and understanding the close link between positioning, offering and the fashion of the times

Training programme

Where do trends come from? How do they spread?
Current targets (Millenials, Gen Z, etc.)
New concepts: cross gender
How to decode trends?
The targets that count and their favourite brands
Photo of fashionable brands,emerging designers
Key indicators
How to ensure that your initiatives are sustainable, who to follow and how to keep up with current events