In a few words
Putting together a fabric collection can be like a well-oiled machine: the stages are the same for most brands in the sector, and involve pooling a wide range of skills. From the inspiration phase to the sale of items in stores or online, behind a successful collection lies the close association of multiple skills that this training course will enable you to understand and master.
Public concerned:
Professionals involved in developing a collection, general public
Practical information
Type of training : Evening or tailor-made courses
Training Format : On-site
Course duration : around 60 hours
Next sessions : Tuesdays and Thursdays from 25 February to 28 June 2024 (7-9 pm)
Cost of training : from 1,950 €
(Quote on request for custom-made training)
Languages: french or english
Course location : ESMOD Paris 9ème
Creation & development of a collection
Description
Objectives
-
Master the process of creating and developing a collection plan from A to Z (from prospecting and trend analysis to marketing strategy)
-
Strengthen your brand identity to stand out from the crowd.
-
Build a collection in line with the latest market trends
Training Programme
Introduction: The schedule for the course and the number of collections
Workshop: analysis of the latest show trends
Trends and prospects:
- The information needed externally (market trends, new consumer trends).
- The information needed internally (the brand's concept, its style, the competitive universe (individual research), last season's results).
Brand platform, Brand Content
Creating the collection plan and its characteristics:
Brand identity and DNA, provisional purchasing budget; the collection (quantities, components, etc.), the target, construction of themes, ranges of colours and materials + adaptation of the offer to the distribution method, construction of the collection plan, price ranges, focus on jewellery and leather goods?
Fabric sourcing:
Knowledge of materials + the keys to responsible and innovative materials sourcing, tailored to specific products).
Communication strategy and influence marketing
