Brand plateform & Storytelling
In a few words
The fundamentals of storytelling, its techniques and tools for building your brand platform and deploying your visual identity across different channels
Public concerned :
Professionals responsible for or involved in communications and marketing
Description
Objectives
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Your objectives: reach your targets by creating an emotional impact, to enhance your brand image, to generate brand awareness in order to attract new customers
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This course will give you an insight into today's brand culture and help you acquire the fundamentals of storytelling in order to build your brand platform
Training Programme
Introduction: Brand culture:
-Cultural identity markers.
-The founding myth, the brand story and its values.
-Personality(ies), emblematic products and rites.
-The role of RS communities.
Storytelling 3.0:
-Origins, principles and fields of application.
-The founding myth, know-how, personality, materials, icons... How to choose?
-How to write your story.
Building your brand platform:
-Study your targets to identify the problem solved by your brand.
-Analyse your competition to define your positioning and determine the differentiating factors you can leverage.
-Formulate a real and exclusive promise to engage with your customers.
-Create brand storytelling to provide evidence and give your brand credibility.
-Think about a visual identity that is consistent with your brand's platform to prepare your future graphic charter.
Building your storytelling:
-Identifying the personality of your brand.
-Choosing the brand content.
-Choosing the right images, style and words to generate emotion.
-Creating a bond with your customers and making it last.
