How to sell your collection on social media
In a few words
Social commerce (also known as social shopping), which refers to selling products or services via social media, has virtually become a must for any merchant wishing to reach a wider target and increase sales more quickly.
Public concerned :
Fashion professionals managing the sales and marketing of a brand/product line
Prerequisites :
Participants must have a Facebook and Instagram account
Practical information
Type of training : consult our agenda / custom-made training
Training format : On-site, minimum of 3 participants
Course duration : 2 days
Next sessions : to define
Cost of training : from 2,850 €
(Quote on request for custom-made training)
Languages: French or English
Course location : ESMOD Paris 9ème
Description
Objectives
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Know how to position yourself on social networks to attract and engage customers
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Understanding the issues and problems of s-commerce
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Set up and configure a store on social networks
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Design communication campaigns to boost sales on social networks
Training Programme
D1 morning: position your brand on social media:
-Reminders about the target
-Uses of the various social networks
-Selection and positioning criteria
-Putting it into practice: creation of a brand SWOT, sector benchmarking and identification of best practices, identification of the most relevant networks, definition of objectives, etc
D1 afternoon: Design/transpose your storytelling on social media:
-Tell your story, including your target audience
-Popular subjects/orientations
-Define an editorial charter for social media
-Putting it into practice: drawing up an editorial charter, defining identifying elements (mantra, slogan, vocabulary, etc.)
D2 morning: Create your store on social media:
-What is social selling?
-Can we sell everything on social media and at what cost (psychological limits)?
-The different options
-Putting it into practice: creating a store on Facebook/Instagram;
D2 afternoon: Promote your store:
-The different types of promotion
-Design engaging messages
-Creating desire
-Putting it into practice: creating visuals and messages in the right formats to raise brand awareness and attract customers
